Pledge Campaign encouraging Central West residents to feed their FOGO bin
To increase the use of the kerbside Food Organics and Garden Organics (FOGO) service in Bathurst, Forbes, Orange and Parkes, EnviroCom launched the Pledge Campaign on behalf of NetWaste in mid-2018. The campaign asks residents to “take the pledge” to put all their food waste in the FOGO bin rather than in the household garbage bin.
The majority of households in the four LGAs have a FOGO bin that accepts food waste, as well as garden waste and disposable paper. After collection, this material is composted locally to produce nutrient rich organic fertilisers helping to divert this valuable resource away from landfill
The ‘We’re doing it…are you?’ Pledge Campaign aims to increase awareness that all food waste should be placed in the green-lidded FOGO bin and establish this as a social norm. Those who make a pledge receive a pledge campaign bin sticker for the front of their FOGO bin, a factsheet with a range of helpful hints and tips, and are placed on a mailing list to receive regular FOGO related updates from EnviroCom.
Residents are encouraged to make their pledge at frequent public place displays held by EnviroCom staff or can pledge online via the NetWaste website. The campaign has been supported by an extensive media package including TV, radio, social media and newspaper advertisements, and has received media coverage of its own!
Over 750 pledges were received as the campaign garnered significant momentum during its first year, becomingly increasingly recognisable across the region. EnviroCom and NetWaste will build on this during a second year of the program, continuing to motivate households in the Central West to use their FOGO bins and keep food waste out of local landfills.