Food Organics Garden Organics (FOGO) Behaviour Change Implementation Plan
Moyne Shire Council, in partnership with Corangamite and Southern Grampians Shire Councils (the Councils) and supported by the Barwon South West Waste and Resource Recovery Group (BSWWRRG), wished to develop a business case for the improvement of food diversion from landfills in the region. The primary mechanism for the reduction of food to landfill provided by the Councils is a food organics and garden organics (FOGO) kerbside collection service.
Historical composition analysis and observations from the Councils indicated that the FOGO kerbside collection service was primarily being used for disposal of green waste materials while a majority of food waste materials continued to be presented to the red-lidded general waste bin.
To assist in addressing the relative underperformance of the FOGO kerbside collection, the Councils commissioned EnviroCom to undertake a project to consider the opportunities for a behaviour change approach to community education. The project adopted the principles of behaviour change and Community Based Social Marketing (CBSM) in the development and delivery of a multiphase project that was delivered between May 2018 to June 2019 and comprised three phases:
- Phase 1: Research Phase- undertaking regionally specific research (May – August 2018)
- Phase 2: Intervention Phase- considering, developing and trialling educational interventions to achieve changed behaviours (September 2018 – March 2019)
- Phase 3: Review and recommendation phase measuring and assessing the changed behaviours and developing a Behaviour Change Implementation Plan (BCIP) (April – June 2019)
The overarching objective for the BCIP was: ‘To eliminate the presentation of food waste materials to the residual waste stream’ and was supported by six critical and interconnected behaviour change drivers as identified during Phases 1 & 2 of the project.
The BCIP included a detailed and strategic 3-5 year action plan. The deliverables presented in the action plan framework centred on a range of community engagement approaches and tools designed to address the behaviour change drivers and meet the needs of the target audience. The action plan also included KPIs and a robust evaluation, monitoring and assessment system. The BCIP was supported by a business case for expanding and sustaining changed FOGO behaviours in the target communities.