Early Learning Water Education Program
In late 2020, Bathurst Regional Council released its innovative Early Learning Water Education program via the Bathurst Council website. The water education program is a comprehensive, free and highly engaging online resource that aligns with NSW Education Standards Authority’s Early Learning Framework and aims to educate young children in the pre-kindy age group (ages 3.5-5yrs) on water conservation and water use in their regional setting.
EnviroCom assisted Council by developing the educational content for the five learning modules and developed and facilitated the supporting webinar. The purpose of the webinar was to provide early years educators in Bathurst with an opportunity to engage in a guided introduction to the education program’s content. This included instructions on how to navigate the dedicated web portal to discover the five learning modules and an introduction to the numerous fun activities, support resources, live theatre videos and other support materials.
ACT Green Waste Service Behaviour Change Study
After a pilot program beginning in 2017, the ACT Green Waste Service became available to all eligible Canberra residents in April 2019. EnviroCom designed and delivered an education and marketing plan to assist in the smooth introduction of the service. A key outcome of the plan was to minimise contamination in the new Green Waste Service. Since the outset of the service, the education plan has been successful at achieving this, with the contamination rate remaining below 0.5%.
Since the introduction of the service, EnviroCom maintained a number of datasets containing information on contamination, interview responses, and demographic data. To be able to maintain low contamination rates, EnviroCom undertook a behaviour change study and analysed this data to identify trends and patterns in behaviour, and the underlying internal (inside the home) and external (outside of the home) influences.
Potential barriers that may prevent individuals from utilising the green waste service effectively were identified as opportunity (factors beyond the individual which provide the means to carry out the behaviour), social norms (being influenced by what others are doing), capability (ability to undertake the behaviour), and emotions (actual or anticipated feelings in response to performing a behaviour).
Utilising the findings from the behaviour change study, EnviroCom’s team of consultants continues to evolve and improve the education and marketing plan, delivering strategic education messages to target audiences with the aim of maintaining, and further reducing, contamination incidences.
Hawkesbury website revamp for easier access of waste information
Waste pages are some of the most commonly viewed sections on Council websites. Consequently, they form an important conduit for distributing both general and Council-specific waste and recycling information to the local community. Hawkesbury City Council identified an opportunity to streamline waste related information to improve accessibility by residents, and invited EnviroCom to undertake a comprehensive review of the waste services pages on Council’s website in order to identify areas for improvement.
The redesign, as directed and overseen by EnviroCom, was guided by a detailed project scope, which considered Council’s preference for a more mobile-friendly format; a desire to reduce the number of website pages; and a desire to avoid text heavy pages where possible.
New website content was developed by EnviroCom’s experienced consultants for the waste-related subpages, with input from and final approval provided by Council. All content was then provided to Council’s IT department who undertook the website refurbishing process ‘back of house’, rearranging subpages and uploading the new content and resources as required. Feedback provided by Council indicated the IT department was very impressed by the highly intuitive and user-friendly arrangement of the information and content.
EnviroCom talks food waste avoidance ahead of high waste season in Liverpool
EnviroCom was engaged by Liverpool City Council to deliver educational pop-up displays (PUDs) in two shopping centres in the Liverpool Local Government Area (LGA) in the lead up to what is traditionally the most wasteful time of the year- Christmas and the holiday season! The aim was to provide information, guidance and education regarding strategies to reduce food waste, with particular emphasis on how quickly the costs can accumulate for local families.
A range of topics were covered during the various interactions, with attention drawn to the NSW EPA’s Food Smart Program. During conversations with residents, particular emphasis was placed on important food waste minimisation strategies such as meal planning and shopping with a list; buying, portioning and preparing the right amounts; correct storage of food/ leftovers in the fridge, freezer or pantry to maximise food shelf life; easy and tasty dishes that can be made with leftovers; and shopping seasonally. Residents were also invited to share their food waste minimisation tips as part of a competition, for their chance to win a $150 Woolworths gift card. Composting was promoted as a preferred method of disposing of many types of food wastes, with residents encouraged to take advantage of Council’s Compost and Worm Farming Rebate Program.
An EnviroCom environmental consultant was present for one week at both Miller Central Shopping Centre and Carnes Hill Marketplace, engaging with approximately 1000 residents across the fortnight. Through direct engagement and the provision of printed resources and materials, many residents demonstrated a keenness to improve their behaviours around meal planning, storage and leftovers management to reduce food waste and save money for the family.
EnviroCom features in Inside Waste
Jo Smith, EnviroCom’s Environmental Consultant, featured in the latest edition of Inside Waste.
Jo Smith is a passionate and committed Environmental Consultant working from EnviroCom’s office in Orange. Jo coordinates multiple Council education contracts in regional NSW and was selected by Inside Waste to feature in an article showcasing Young Professionals within the waste industry.
Jo says one of the most challenging aspects of her role is influencing community waste generation and disposal behaviours. To counteract the impacts of COVID-19, Jo and the rest of the EnviroCom team have developed innovative solutions to continue to achieve Councils’ waste education targets. Community engagement initiatives such as online webinars, social media campaigns and video resources are delivering positive outcomes for many of EnviroCom’s clients. With the expertise and passion of environmental consultants such as Jo, EnviroCom continues to deliver effective, strategic and innovative waste education programs for clients across the waste sector.
Inside Waste is produced by a team of leading journalists who engage with key individuals to provide the latest news, views and insights in the waste industry.
Click here to read more.
Social Media Provides Effective Waste Education
To effectively engage the community in correct and safe waste management practices during COVID-19, EnviroCom developed a social media package for Moreton Bay Regional Council (MBRC). The package included four social media tiles accompanied by captions, and a frequently asked questions document to assist customer service staff with waste related enquiries. The four social media posts were developed to target specific kerbside waste generation and disposal behaviours such as recycling contamination, resource loss and disposal of hazardous materials as identified in the kerbside waste audit that EnviroCom previously conducted for MBRC. These social media posts were well received with a total of 235 likes, 91 comments and 72 shares.
EnviroCom also developed a short animated video for MBRC to provide recycling tips during National Recycling Week. The video received over 1,500 views, 5 comments, 8 shares and 25 likes on Facebook. The video is now available via the MBRC website and will be used as an ongoing tool to engage the Moreton Bay community in best practice waste behaviours. Check out the video below!
Waste & Resource Recovery Education Strategy 2020-2024
Envirocom was commissioned to develop a comprehensive 4-year Waste and Resource Recovery Education Strategy (WRRE Strategy) on behalf of Campbelltown City Council, NSW.
The WRRE Strategy identifies the priorities and actions to be undertaken over the next four years to educate the Campbelltown community as Council moves towards its broad goals of waste minimisation, improved quality of recyclables and organics streams and improved resource recovery from household kerbside bins. Importantly, the Strategy seeks to engage with the Campbelltown community and acknowledge the important role they have to play in achieving these goals.
To assist Council in realising these goals, the WRRE Strategy is guided by an overarching vision statement underpinned by four key themes and associated objectives.
Community engagement that is based on a knowledge and application of behaviour change and Community Based Social Marketing is a key focus of the WRRE Strategy. EnviroCom considered behaviour change principles in the development of targeted, strategic and prioritised action plans for each of the four themes to enable Campbelltown City Council to realise the WRRE Strategy vision and achieve the key objectives over the next four years, 2020-2024.
Animated social media videos to target waste behaviours
The COVID-19 pandemic accelerated EnviroCom’s adoption of online resources, enabling our clients to continue to deliver meaningful and effective waste education programs to their communities. We have developed animated waste education videos for a large number of Councils to post on their social media platforms, to assist the community in reducing waste and recycling right. The animated videos are tailored to suit the needs of each Council, using graphics, logos and targeted messaging to specifically address the waste issues of the region. These videos provide Councils with an engaging way of informing the community on correct waste management practices.
EnviroCom have developed two styles of animated videos:
- Pop-up (10-15 seconds)
- Explainer (45-60 seconds)
Here are some examples:
We can work with clients to develop videos on a range of topics. If you would like further information on developing video animations for your Council or business, contact us today at firstname.lastname@example.org
EnviroCom to run waste facility tours in Orange
- Waste Education
For the first time since COVID-19, community members will have the chance to see waste facilities up close and personal.
EnviroCom will deliver a facility tour of the Ophir and Euchareena Road Resource Recovery Centre on September 30, 2020. The Central Western Daily interviewed Environmental Consultant Jo Smith, about the tour, and the COVID-19 precautions in place. “It will be a good experience for people who would like to know how Orange deals with our recycling, general and organic waste”, says Jo, adding, “We have a COVID safe plan in place and are following the regulations and recommendations set by Orange City Council and the NSW health department”. Similar events held in the Orange City Council area in the past have been well received, and EnviroCom are excited to commence facility tours with the community again. Tour bookings can be organised here. Places are strictly limited.
Photo by: Jude Keogh – Central Western Daily
EnviroCom complete another successful year of the Beach Clean Up Program with Sunshine Coast Council
For the fourth year running, EnviroCom have been engaged by Sunshine Coast Council to assist in the development and delivery of the Sunshine Coast Beach Clean Up Program. The program aims to support and enhance the community’s engagement with monitoring and maintaining the local environment to minimise the impacts of marine debris.
Last year, the Beach Clean Up Program assisted more than 2,400 participants in collecting 117,627 pieces of litter across 83 locations on the Sunshine Coast. EnviroCom was involved in coordinating three major regional events including Clean Up Australia Day, Clean Up for the Hatchlings and Schools Beach Clean Up, as well as smaller beach clean up events throughout the year.
Thanks to the dedicated community on the Sunshine Coast, the Beach Clean Up Program is continuing to grow and develop. Through training and engagement, the program provides the community with the skills to create behaviour change, with the key message that every small action contributes to great change.
The data collected from the Beach Clean Up Program is utilised locally, but is also added to the Tangaroa Blue Australian Marine Debris Initiative database. This data is analysed to allow for strategic implementation of source reduction projects, which aim to stop the waste material becoming litter in the first place.
EnviroCom has been engaged to deliver the Beach Clean Up Program for another three years. We look forward to continuing to collaborate with the Sunshine Coast Council and the community to protect the local environment.